Stacy Woodman
Founder
I've spent more than 20 years helping organisations navigate complexity, from global technology companies and growing businesses to charities and professional membership organisations.
I'm naturally curious. I enjoy understanding how organisations really work - not just what they say about themselves, but what's happening beneath the surface. I'm often the person asking the awkward questions, listening for what's not being said, challenging assumptions and helping leaders make sense of complexity before deciding what to do next.
My experience spans executive leadership, digital transformation, commercial growth, partnerships, product development and organisational change. Combined with a background in psychology, it enables me to connect strategy, people and delivery in a way that helps my clients move forward without a shared understanding of reality.
Experience highlights
"Our strategy wasn't becoming reality"
The challenge: A national membership organisation had a clear strategy but no structure, governance or shared understanding of how to deliver it.
My approach: I diagnosed the underlying barriers, established a structured change programme, and aligned the Board and executive around a clear direction.
The impact: Strategy became an active programme of change, with clearer priorities, accountability and organisational momentum.
"We're not set up for change"
The challenge: The organisation's operating model had evolved over time and no longer supported its strategic ambitions or ways of working.
My approach: Working with leaders across the organisation, I redesigned the operating model, clarified roles and governance, and aligned organisational structure with strategy.
The impact: A more coherent organisation, better equipped to execute its priorities and adapt to future change.
"We're struggling to get a new product to market"
The challenge: A growing business needed to move beyond technology delivery and develop a product capability centred on customer value.
My approach: I established the product function, defined product management practices and led the development and launch of a new SaaS proposition.
The impact: Product decisions became driven by customer insight, commercial priorities and long-term business value.
"We need to figure out how to scale through partnerships"
The challenge: A fast-growing technology business had outgrown its B2C model, creating complexity that limited future growth.
My approach: I explored the commercial landscape, challenged existing assumptions and designed a scalable partner strategy and operating model.
The impact: A clearer route to growth, stronger partner relationships and a model built to scale with the business.
"Our digital transformation is out of control"
The challenge: A digital transformation programme had become focused on systems and platforms over the business problems technology needed to solve.
My approach: I helped leadership reframe the transformation around organisational priorities, customer needs and realistic, measurable business outcomes.
The impact: Technology became an enabler of strategy rather than the strategy itself, improving alignment, investment decisions and delivery confidence.
Don't take my word for it...
Shauna, Founder
During a period when the business needed to adapt to deliver software for the future, Stacy, without hesitation, became a driving force for that change. With the ability to grasp new concepts and technology exceptionally quickly paired with her articulate, confident, and passionate approach, she immediately became a guiding light for our team.
Rachel, Managing Director
Stacy's market insight and knowledge coupled with her ability to rapidly uncover GTM challenges have been invaluable and have helped set up (our business) for rapid and sustainable growth. She's not afraid to call it as she sees it and challenge those around to think big and to think differently.
Christopher, Practice Leader
If you want the job done, move your business and partnerships to a performing level, or make change happen, then Stacy is your lady. She effortlessly takes on tasks others shy away from, calls the bluff, challenges the status quo, ideates to innovate a way forward, drives towards successful outcomes, and celebrates success and shares recognition when we get there.