The PHRONESIS difference
​"My story has been about that forensic pursuit of what matters and why there’s so much attention paid to what doesn’t. I like to identify the meaningful connections between the challenge and the opportunity for the creation of value and solutions to business problems. My work is dedicated to helping individuals and organisations navigate their challenges, realise their potential, and achieve authentic success." ​​​
PHRONESIS was founded by Stacy Woodman, a business leader with 20 years’ experience in technology, strategy, and growth. She has worked with global market leaders and high-growth SMBs, and earned a master’s in psychology with distinction from Brunel University London in 2024. Stacy brings a deep curiosity for the "why" behind business challenges, combining strategic insight with psychological understanding to unlock growth. Known for her empathetic, hands-on approach, she helps organisations navigate change and transform operations for greater impact.
Our values
01
EMPATHY
02
TRUST
03
POSITIVE CHALLENGE
Conditions for change
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A predetermined outcome can only emerge by properly identifying what’s happening and contrasting that with what should be happening. These two things rarely coincide, which typically results in a mad panic to create a plan.
Consultants and advisors get contracted to fix things, teams get built where the responsibility is vague, solutions quickly become superficial, and the opportunity for empathy and insight reduces fast. ​Because the need for a plan is almost always urgent, the opportunity for empathy and insight reduces fast. While insight is the holy grail and always on the wish list, empathy and understanding are woefully misunderstood and consigned to the margins.​
​Make no mistake: empathy is way beyond a soft skill.
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It is a critical competency for successful strategic planning and execution. It’s the raw material in deep understanding, in building trust, enhancing communication, and driving engagement.
Empathy ensures that strategies are not only well-conceived but also effectively implemented and sustained, supporting:
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Meaningful Understanding of Stakeholder Needs
Building Trust and Enhancing Communication and Engagement
Enhancing Employee Well-being and Productivity
Fostering Innovation and Managing Change Effectively
Resolving Conflicts
Driving Customer-Centric Strategies
Adapting to Market and Environmental Changes
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Our vision and mission
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At Phronesis, we see a world where people are the fuel for authentic business growth. We want leaders and the professional workforce to transcend organisational metrics and overcome the perpetual changes and challenges that emerge through change.
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Our mission is to empower businesses with the strategic insights and practical knowledge needed to overcome challenges, seize opportunities, and achieve sustained success.
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​By combining business acumen with psychological expertise, we offer a powerful formula for creating resilient, adaptive, and people-centric organisations.
Why choose us?
Distinct differentiation
We bring a deeper understanding of the human mind into the boardroom, allowing us to craft strategies that resonate with your business and the people working for you to foster a culture of empathy and collaboration that goes beyond the bottom line. Businesses are ultimately made up of individuals, and successful growth depends on a deep appreciation of human emotion and behaviour to bring market and financial data to life.
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At the core of our approach is a distinctive advantage: we blend real-world commercial experience with deep psychological insight. This combination, gained through both lived leadership and academic rigour, allows us to go beyond surface-level strategy.
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Who we help
At PHRONESIS, we help startups and scaling businesses turn complexity into clarity. Growth brings challenges - strategic, operational, and human. We work with you to uncover the real barriers to progress, whether they lie in structure, mindset, or execution. We don’t just ask what needs to change; we uncover why it hasn’t already.
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What sets us apart is our focus on why things aren’t working, not just what to do next. We bring a sharp commercial lens, deep strategic insight, and an understanding of human behaviour to help you build momentum and make change stick.
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How we work
We understand the complexities of operational, technological, commercial, and human change, but we don’t pretend to have all the answers in isolation. ​Sometimes we provide fresh strategic insight. Sometimes we build on advice you’ve already received. Often, we focus on improving your ability to act on the advice you already have. Our role flexes to meet your needs.
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We work within your ecosystem, alongside internal teams, advisors, and stakeholders, to unlock the human and organisational shifts that drive real business impact, whatever stage of growth you're in.
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If you're a founder or leader ready to challenge the status quo and scale with intention, we're here to make it happen.
It is in fact experience rather than theory that normally gets results
Aristotle