
Change Strategy
Navigate Uncertainty with Confidence
In today’s fast-paced business landscape, change is inevitable, but thriving through it requires a clear and actionable strategy to provide you with the focus and direction you need to do more than survive it.
Clear strategy is the foundation of sustainable growth. We help startups and growth-focused SMBs sharpen their direction, make better decisions, and build momentum, working closely with you to identify your unique needs, align stakeholders, and design a tailored roadmap that ensures your change initiatives deliver measurable results.
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Common Challenges
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You’ve outgrown your original business model and need to determine a clear path forward
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Priorities keep shifting and progress feels slow or fragmented
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Leadership teams disagree on the next move
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You’re unsure if your current offers still meet evolving market needs
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Our Approach
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Strategic clarity – Facilitate leadership alignment on purpose, direction, and value proposition to define a clear roadmap
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Decision-making frameworks – Introduce tools to prioritise investments and focus efforts and increase alignment and focus
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Growth diagnostics – Identify bottlenecks in your business model or capabilities to unlock more confident decision-making
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Scalable roadmaps – Build strategies you can actually deliver, grounded in execution
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Experience Highlights
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Led a strategic reset for a scaling non-profit, aligning commercial priorities with core vision and mission
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Supported an acquisitive SaaS startup in determining and focusing go-to-market efforts and the adoption of new systems and processes
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Delivered a high-impact growth and scale plan for a global organisation seeking to expand their market and channel ecosystem reach​
Summary Outcomes
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Gain clarity on your transformation goals and key success factors
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Proactively address risks and barriers to change
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Empower your teams with a structured, practical plan
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Change Management Methodologies
With over 60 different industry approaches to choose from including ADKAR (Prosci), Kotter's 8-Step Change Model, the McKinsey 7-S Model and Lewin's Change Management Model, the choice of change management methodology depends largely upon your organisational context and the nature of the change you are trying to implement.
At PHRONESIS, we don't get hung up on jargon - our job is to work with the model that best suits you, often providing a hybrid approach that ensures your unique change journey is optimised for success.

Open University (2024) Contextual Sustainability Framework
Scope of engagement
At PHRONESIS we believe in adapting our focus areas to your specific business needs, however if you're unsure about the business areas covered in our engagements, here are some examples to get you started.
Your Organisation
Value Proposition
Competitive Intelligence
Portfolio Optimisation
New Product Development
Service Lifecycle
Ecosystem Partnerships and Programmes
Process Mapping
Skills and Enablement
Utilisation and Adoption
Your Customers
Research Insights
Acquisition and Retention
Sentiment and NPS
Adoption and Success
Up-sell and Cross-sell
Customer Journeys
New Products, Services and Solutions
Process Mapping