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change strategy

navigate uncertainty with confidence

Change is inevitable, but thriving through it takes more than adaptability. It takes clarity.

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I help organisations turn shifting priorities into structured progress: sharpening focus, aligning stakeholders, and building the roadmaps that move strategy from slides to action.

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you might be here if

  • You’ve outgrown your current business model and need a clear direction forward.

  • Priorities keep shifting, and progress feels fragmented.

  • Leadership teams can’t agree on what to do next.

  • You’re unsure if your current offer still meets market needs.

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how I work

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01

​strategic clarity

Create shared understanding of purpose, direction, and value proposition.

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growth barriers & enablers

Identify capability bottlenecks and unlock confident decision-making.

02

decision frameworks

Introduce tools to prioritise investments and focus effort.

04

scalable roadmaps

Build strategies grounded in reality, ready for execution.

this is about designing change you can actually deliver, not just plan for

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examples of impact

  • Led a strategic reset for a scaling non-profit, aligning commercial priorities with mission and vision.

  • Supported an acquisitive SaaS startup to refocus go-to-market strategy and adopt new systems.

  • Delivered a growth and scale plan for a global organisation expanding market and partner reach.

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change management methodologies

With over 60 different industry approaches to choose from including ADKAR (Prosci), Kotter's 8-Step Change Model, the McKinsey 7-S Model and Lewin's Change Management Model, the choice of change management methodology depends largely upon your organisational context and the nature of the change you are trying to implement.

 

At PHRONESIS, we don't get hung up on jargon - our job is to work with the model that best suits you, often providing a hybrid approach that ensures your unique change journey is optimised for success. 

change framework.jpg

Open University (2024) Contextual Sustainability Framework

Scope of engagement

At PHRONESIS we believe in adapting our focus areas to your specific business needs, however if you're unsure about the business areas covered in our engagements, here are some examples to get you started.

Your Organisation

Value Proposition
Competitive Intelligence
Portfolio Optimisation
New Product Development 

Service Lifecycle
Ecosystem Partnerships and Programmes
Process Mapping
Skills and Enablement
Utilisation and Adoption

Your Customers

Research Insights

Acquisition and Retention

Sentiment and NPS

Adoption and Success

Up-sell and Cross-sell

Customer Journeys

New Products, Services and Solutions

Process Mapping

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